How can this guide help?
Most product teams have more ideas than time to get through them all. Which is why they need to be selective about where they spend their time and resources.
But when good ideas come from anywhere and anyone—from the C-suite to product teams, from users to engineers—it can be difficult to determine which ideas to progress.
We believe there are four key risks that product teams should screen for to establish confidence in their idea:
- Desirability
- Feasibility
- Viability
- Strategy
With insight from our innovation and product experts, this guide takes a deep dive into each of these key areas, why they’re important and how you can validate them in the most effective way.
