Pocket Guide

The Six Questions Every CPG Leader Must Answer to Deliver on Enterprise Growth Plans

NPD Planning Simplified: Answer These Six Questions

Managing enterprise growth plans with confidence requires NPD leaders to look closely at their portfolios. Using data insights to illuminate gaps in planning, CPG leaders can steer product and brand portfolios toward greater short- and long-term strategic success in meeting goals.

These questions impact business leaders at every level of the organization, including:

  • C-Level/Division Leaders

  • Category/Brand Leaders

  • Strategic Initiative Owners

  • Brand Managers

  • Plant Managers

  • Channel Managers

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