case study

The Hershey Company: Innovating Moments of Goodness

Streamline NPD Processes

The Hershey Company knew it had to transform innovation to meet consumer demands and knew that the flow of critical information – between consumers, customers and within the company – needed to be faster and more streamlined.

See how:

  • Digitalization enabled a better business process by increasing visibility and improving decisions

  • Governance rigor accelerated the need and advocacy for a digital solution

  • Business partnership throughout design and development amplified adoption with end users

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