Innovating through Disruption: Hershey’s Digital Transformation Journey

To keep up with the retail revolution, digital transformation is key. And for an established enterprise like The Hershey Company, it is no easy feat.

The Hershey Company began its digital transformation journey by launching a major ERP program to modernize the basic process and fundamental operations of its business. The ERP transformation program included projects and workstreams that tied directly into Hershey’s business strategy.

Product Lifecycle Management (PLM) was a key pillar for the organization to enable portfolio management, drive a profitable innovation portfolio and increase productivity. Rewiring business processes to include the right people and functions in the right discussions served as the foundation for success at Hershey.

Join Jeff Schmitz, Hershey Sr. Director of US Commercial Operations, and Nate Forney, Hershey Sr. Manager of Project Portfolio Management and Analytics as they share how:

• Digitalization enabled a better business process by increasing visibility and improving decisions
• Governance rigor accelerated the need and advocacy for a digital solution
• Business partnership throughout design and development amplified adoption with end users