Make Every Product Launch a Success: Constant feedback and a structured approach key to new product success
Are your CPG innovation processes set up to fail?
![make-every-prod-success-sm-min](https://info.sopheon.com/hubfs/make-every-prod-success-sm-min.png)
Successfully developing and launching new products is vital to the growth of CPG organizations. Innovative Consumer Goods organizations rely on constant feedback and a structured launch approach, but according to recent research conducted by Consumer Goods Technology (CGT) and Sopheon, nearly 40% of new products fail to meet profit objectives.
The latest CGT research infographic explains:
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Why new products fail to meet revenue projections
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What the common challenges CPG companies face when innovating and launching new products
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Why competitive differentiation – and competitive insights – are critical for new product success
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How new project management strategies can take product launches from concept to profit
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How CPG leaders can implement a more structured, efficient, and process-independent approach to product innovation
Find out why and how your new product strategy ranks against your peers. Download the infographic now.